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The new toys set to be HUGE in 2024, according to experts
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The hottest toys of the year have been unveiled – here’s what’s made the list
From toys to boost numeracy and help kids feel calm, to fart yoga and robotic kittens, there are a LOT of new launches that your kids are going to be excited about this year.
And to keep you ahead of the curve (and make sure you don't miss out on this year's top toys!) we went to London's prestigious Toy Fair to see what you'll be buying in 2024. Voted for by an independent panel of retailers, more than 330 toys were put through their paces. And below are the 27 hero toys the experts predict are going to be most popular.
Some are available now, some are coming out later in the year. Here's what to look out for so you don't miss out!
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27 hero toys of the year
Toddlers and preschoolers
Numberblocks Rainbow Counting Bus
£25.95
If the CBeebies programme is a favourite in your house, this interactive Numberblocks bus is a great way to get kids interested in numbers.
Driven by Numberblock Seven, the more kids explore the bus, the more fun counting games they'll find. The bus plays 12 different songs and you can pull down the back door to find a counting rainbow, add your favourite stickers and choose your destination with the slider on the front.
Jellystone Designs Calm Down Bottle
£14.99
Sensory bottles are perfect for calm play. They are often used to help children self-regulate their breathing and improve their focus if they're starting to feel upset or anxious.
This DIY bottle gives you all the elements you need to create a sensory experience for your child. Just add water and watch as the glittery pieces and metallic streamers swirl and spin.
Rubble & Crew Barkyard Crane Tower
£79.99, available July 2024
PAW Patrol fans are going to love this! At two-feet tall, this crane has lights, sounds, a lifting platform and even a working elevator.
Kinetic sand is included so kids can make their own building blocks and transport them around using the toy Rubble pup and his bulldozer.
Disney Stitch Crack Me Up Laughing
£24.99, available August 2024
Suitable for ages two plus, press this cuddly plush alien's belly and he'll start giggling and shaking with laughter. It's totally contagious!
He's bound to be a best mate for your toddler, whether they're a Lilo and Stitch fan or not.
TP Balance Bike to Trike
£34.99, available August 2024
Transforming from a three-wheeled balance bike to a pedalled trike, this ride will help young toddlers gain confidence and balance as they explore.
Paddington in a Phone Box
£24.99, available August 2024
A new cuddly friend for Paddington fans, this soft toy Paddington comes in phone box packaging and has some really cute shiny red boots and real toggles on his duffel coat.
Build My First Ice Cream Van
£29.99, available September 2024
Kids can build their own ice cream van using the battery operated screwdriver. Then when they've assembled the vehicle, the device becomes a remote control so they can drive the van around – playing ice cream van tunes, naturally!
Primary school kids' toys
Go Go UFO
£19.99, available 2024
Aim your stretchy, springy aliens down to earth to try and pick up farmyard animals. The winner is the person who has the most points once all the animals are abducted. Expect out-of-this-world fun for all the family in this crazy game
Wednesday Remote Control Thing
£32.99, available 2024
There's a second series of the hit TV programme Wednesday on the way. And this super-creepy remote control hand should get kids in a suitably spooky mood.
The controller lets you choose speed and direction as the disembodied hand comes to life and crawls across surfaces. Perfect for playing pranks!
Decora Girlz Sticker 'n Style Dolls
£12.99 each, available March
With nine different mystery dolls to collect, kids will love opening these surprise packs to see which five-inch figure they've got. Each surprise set comes with accessories and stickers to decorate the doll and give her a stylish look.
PLAYMOBIL Miraculous: Paris Fashion Show
£44.99, available March 2024
Put on fun fashion shows with characters including fashion designer Marinette Dupain-Cheng and her classmate and model Adrien Agreste. This fashionista's set features a runway, complete with detachable catwalk, and two dressing areas for storing accessories and makeup and preparing for performances.
Fashionable role-playing fun.
Godzilla x Kong Heat Ray Breath Remote Control toy
£79.99, available spring/summer 2024
Make this remote control monster walk, roar and stomp. Watch out for the whipping tail and eyes that light up before he attacks.
Water vapour also gives the impression of real atomic breath!
Unicorn Academy Rainbow Light Up Wildstar
£35.99, available July 2024
The unicorn obsession shows no sign of abating in 2024 and this unicorn from the Netflix animated Unicorn Academy series is predicted to be a big hit.
Touch Wildstar and she'll respond with magical lights and unicorn sounds.
Disney Doorable Squish'alots Squish Machine
£29.99, available August 2024
Insert one of the special coins in this toy vending machine and it'll come to life with lights and sounds before dispensing one of six mystery capsules. Each contains a cute squishable character with glittery eyes.
The best bit is you can use it again and again.
Smart Ball Kick Tracker
£14.99, available autumn/winter 2024
A great training aid for footie fans, this tracker uses smart sensor technology to count kicks, recording your score on the LED screen. Small enough to fit in your pocket, you can practice your skills anytime, anywhere.
Teamsterz Pirate Ship
£24.99, available autumn/winter 2024
Drive your shark-shaped car into the shark-shaped ship and push the ship forwards to launch it out of its beastly jaws! Fire cannons and barrels from the top mast, see if you can find the storage chest and load your cars aboard as you sail the seven seas.
Heroes of Goo Jit Zu Hero Creator Pack
£19.99, available autumn/winter 2024
Based on a TikTok trend where people see how far they can inflate their Goo Jit Zu toys, this kit includes everything kids need to create their own hero straight from the pack.
Fill the skin with one of three fillings or add your own liquids and slime to create your own.
Fart Yoga
£19.99, available autumn/winter 2024
There isn't a kid alive who doesn't at least snigger when you say the word fart, so this family game is bound to have everyone in fits of giggles.
Attach Sammy the Fart Yoga sloth to your waist and compete against friends and family to perform yoga poses with Sammy farting the least amount of times.
Purro
£49.99, available autumn/winter 2024
This interactive robotic kitten is bound to be your child's new best friend (and it's much more low maintenance than a real cat).
She walks without hitting obstacles, dances, purrs, laughs, burps and chases her mouse.
Watch her ears wiggle when she's stroked, she'll also react to music and voices with different meows.
Surrounded By Idiots
£24.99, available 2024
A family game that's best played with older kids, the idea is to find the opposite words to the words on the card. Then work out the famous person they relate to.
Crafts and educational toys
SmartGames IQ Gears
£13.99, available from spring 2024
With 120 challenges from easy to expert, this challenge is bound to get kids' brains whirring.
Try and fit all the gears on the board, when you've got the right solution, the gears will connect and the wheels on the side of the box will spin together.
Rubik's 50th Anniversary Retro Cube
£17.99, available spring 2024
It's 50 years since the invention of the Rubick's Cube! To celebrate, Rubick's are releasing a special retro edition complete with 1980s packaging. Who in your family can solve the tricky puzzle fastest?
Natural History Museum: Let's Learn Dinosaurs
£16.99, available in spring/summer 2024
With puzzles, games and crafts, there are six different dino projects in this fun and educational kit. From building a Tyrannosaurus model to completing a dinosaur memory game, it's perfect for aspiring paleontologists.
Pati-school Party Creations Starter Kit
£19.99, available July 2024
This cool craft kit lets kids make delicious-looking cake-shaped key rings, decorations and trinket boxes. Use the mouldable icing-style paste, beads and decorations to customise plastic bases and craft your own tasty creations.
Magic Adventures Binocular Camera
£69.99, available July 2024
Kids can explore more than 350 animal photos and videos from the BBC on these binoculars. They can also discover what's living in their back yard, zooming in with the binoculars and snapping pictures during the day or using night vision!
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