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Shoppers say Primark's new home collection feels like they've 'jumped into Pinterest'

First published on Thursday 8 February 2024 10:43 GMT Last modified on Friday 9 February 2024, 10:15 GMT

Aneira Davies

Social and newsletter writer

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The store's new spring home buys come in gorgeous pastel shades and start at just £3.50, here are our top picks from the range

While we're already lining up a trip to Primark for the store's boots that look just like DMs and its £10 bag that's a dupe for Jimmy Choo's £1.4k version, we often forget about its home section.

But the Primark home collection offers up some real gems – with one shopper calling it 'Pinterest worthy'.

And we can certainly see why!

'I felt like I had jumped into Pinterest'

Likening the store's newest home must-haves to those of FAR more expensive shops such as Anthropologie, TikToker @happyduckart showed off some of Primark's spring collection – which is cottagecore in feel, with lots of pastel colours.

'Primark have outdone themselves for their spring home collection,' the TikToker exclaimed. 'I felt like I had jumped into Pinterest.

'I've never seen this much Pinterest worthy home decor under one roof at any given time.'

Sharing her favourite pieces, which included a gorgeous floral tufted cushion, pastel storage baskets and some floral plates for just £5, the TikToker added:

'I was just in Anthropologie and, if you wanted a unique piece like this, it was gonna cost five times the price. Scrap that, make it 10 times the price.'

@happyduckart The @Primark home spring collectiom was insane and it was my favourite home collectiom that they have ever done! It really took notice of the craving for some more than depressing minimalism and took into account current trends, most notably coquette! The way the incorporated easter into the coquette style was extermely clever imo as well because bunnies really fit into that aesthetic. I finally felt like I jumped into Pinterest with this collection, it’s a 10/10!!!! #primarkhaul #primarkfinds #primarkuk #primark #primarkhome #primarksummerup #fyp #homedecor ♬ original sound - A

'Ahead of the game'

Calling Primark 'ahead of the game', the TikToker added that it was 'very obvious' the budget high street store was following social media trends, as referenced by the store's new Hello Kitty collection and how fast it's selling out.

'It's very much cottagecore, this collection, soft hues and coquette, so they're 100% on TikTok and they're giving the customer what they want.'

And that's not all – we've discovered some super-cute floral cushions, scallop-edged plates and more on the Primark website.

Take a look at some of our favourite pieces in the gallery below.

Primark Floral Embroidered Tassel Cushion Cover

£9

See more at Primark

*Cottagecore

*Embroidered design

Embrace all things cottagecore with this floral cushion cover, embroidered with sweet pink and red flowers, plus tassels for added glamour

Primark 3pk Printed Pinch Bowls

£4

See more at Primark

*Makes a great serving dish

*Three paisley floral designs

The perfect size for serving nibbles to guests, these pinch bowls are sure to impress anyone coming over

Primark Striped Side Plate

£3.50 each

See more at Primark

*Comes in two colours – blue and pink

*Gold rimmed design

How adorable is this side plate with its cute scalloped edge? It's sure to become a kitchen staple

Primark Textured Flower Serving Bowl

£8

See more at Primark

*A statement piece

*Comes in two colours – yellow and pink

This textured flower serving bowl – with floral detail at the centre – looks FAR more expensive than it is, proving you don't need to spend a lot to achieve great style in your home