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Primark issues statement after mum and daughter dresses that Stacey Solomon loves spark debate

First published on Wednesday 12 April 2023 15:19 BST Last modified on Friday 14 April 2023, 09:34 BST

Claire McAteer

Shopping Editor

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Fans rushed to buy the gorgeous matching dresses Stacey wore with Rose and Belle on holiday recently, but Primark was forced to issue a statement about the spring dresses available from £8, after a row was sparked among parents.

Stacey Solomon, 33, recently shared a holiday update including some gorgeous family snaps, where she can be seen in matching floral dress with daughters, Rose, and Belle.

It was the Loose Woman's first holiday since the birth of baby Belle, and she escaped for some sunshine in the UAE with husband Joe Swash, 41, and their children Belle, 7 weeks, Rose, 1, Rex, 3 and Stacey's older children, Zachary, 15, and Leighton, 10.

The dresses, which are part of Primark's spring collection, are available from size 0-3 months, right up to adult size 20.

Someone replied to Stacey's holiday update: 'Can we please appreciate the MATCHING outfits 💕💕👏🏻👏🏻👏🏻'

Primark also shared Stacey's holiday snap on their Instagram writing: 'Matchy matchy floral cuteness @staceysolomon 💐💙 Prices from £6/€8 #PrimarkKids #Twinning'

But since then the high-street fashion retailed has has found itself in hot water with parents urging the retailer to rethink its decision.

Stacey and daughters in matching dress in front of sunset at beach

See more at Primark

Stacey wore the matching dresses whilst holding Rose's hand and carrying Belle as she walked along the beach at sunset in UAE.

What is the issue with the matching dresses?

Parents have criticised high-street giant Primark after it launched matching £8 Spring dresses saying it leaves out 'mums of boys'.

One wrote in a reply to a TikTok video Primark shared of the matching floral dresses:

'Mums of boys would love it if Primark did a collection where you could match with the little men in your life!'

Another slammed: 'We want to match our boys too! Come on now, my boy would rock that print in a pair of shorts.'

'Some mums have boys, believe it or not. Are we just not allowed to matchy match?', an enraged mum wrote.

'Us boy mums are forgotten,' another TikToker fumed.

Primark's response

A spokesperson for Primark said: 'We regularly have matching ranges for the entire family, including our famous Christmas fam jams and our Amalfi lemon range last summer. Keep your eyes peeled for our upcoming summer family collection, due in stores in about eight weeks!'

We will definitely be keeping our eyes peeled for that. And there's no reason you can't try the dress on boys if you really want the matching look now, right?!

How to buy Primark's mum and daughter dresses

Despite the row, shoppers are already rushing to buy the matching outfits – and the cute dresses are already low in stock in some stores and in some sizes.

Find out more about the range and check to see if your size is available by clicking on the 'See more at Primark' button below.

Split Hem Floral Midi Dress

£18.00

See more at Primark

Young girl in floral dress holding flower

Floral Balloon Sleeve Dress

£9

See more at Primark

Floral Occasion Dress

£8

See more at Primark

See more gorgeous options for mum and daughter dresses

If you can't get your hands on the Primark ones Stacey loves, then there's other affordable options out there that could be equally perfect! We love these ones from Amazon...